Because
we’re from Sweden
We have a different view on beauty and the way we develop our products. Since the
very beginning, we have always considered nature to be an important part of how we
do things and have built our reputation upon offering people safe, reliable products that
respect our environment. To better communicate our commitment to products you can
believe in and stand by, we have defined these product standards.
Responsible development
Creating high quality and effective products is not
enough for us. We also work hard to ensure that our
products’ ingredients and materials are sourced
and used in a way that is respectful of nature and
good for you. This means that all our products live
up to the following standards and requirements.
4
Highest safety standards
Developing safe products has been one of
our main focuses since the very beginning.
This means that when buying and using our
products you can be sure they have
undergone strict safety testing and follow
the highest safety standards.